More orientation. More efficiency.
Indoor Navigation
Geck’s Indoor Navigation System finds the best routes through your stores and stores. Your customers reach all the products they are looking for and can be notified of additional offers or promotions at the same time. With individually customizable solutions, you can increase operational efficiency and direct your customers’ attention in a controlled way – for smart processes and optimal customer journeys.
This picture shows the display of our tablet on the UltimateShopper – an intelligent shopping cart that already has integrated functions for Indoor Navigation.
Your benefits
Sales increase
Indoor Navigation enables specific upselling, as your customers are directed to special offers, promotions or higher-priced alternatives. At the same time, you can provide suggestions for suitable products along the customer journey, increasing the likelihood of purchase. In addition, you specifically prevent non-purchases as your customers find the products themselves.
Efficiency
The navigation function reduces staff workload by eliminating the need for customers to search for the items they are looking for. You can better control the flow of customers and avoid bottlenecks as the navigation shows optimized routes.
Marketing
Focus on promotions and guide your customers to special offers, new products or time-limited promotions. Use the navigation to increase the visibility of items that would otherwise be overlooked.
Customer satisfaction
You offer your customers the opportunity to experience modern technologies in everyday shopping and create an innovative shopping experience. Navigation makes shopping easier for people with limited mobility or a sense of orientation. Thanks to positive and convenient shopping experiences, you strengthen customer loyalty.
Analysis
KPIs
- Profitability of advertising campaigns
- Sales distribution and sales origin
- Waiting times in the checkout area
- Current visitor numbers e.g. per day of the week, time, weather etc.
Heatmaps
- Precise tracking of customer routes
- Analysis of individual and group flows
- Recognition of bottlenecks and less frequented areas, e.g. fruit and vegetable department
- Individual analysis and consideration of several floors
Utilization
- Monitoring the utilization of several areas within a store through complete store installation
- Monitoring of capacity utilization within a specific area, e.g. butcher’s counter, using individual sensors
- Comparisons with other stores or with other days in the same store
