More knowledge. More optimization.
Analytics
Our self-developed analytics tool is the perfect complement to our tracking solutions and provides you with all relevant data in a clear dashboard. You know exactly which routes your customers take. This allows you to avoid bottlenecks and traffic jams, optimize routes and facilities and tap into new potential for your Retail Media Strategy.
Your benefits
Profitability
Monitor the success of promotions or special offers in real time and make adjustments where necessary to maximize profitability. With our dashboard, you can keep an eye on the sales distribution of your store. You can see which part of the product range is generating the most sales and from which sources.
Clarity
The dashboard shows you real-time data on visitor frequency depending on the day, time, weather or other individual factors. This gives you a better understanding of customer flows and allows you to adjust sales areas and staff on this basis.
Store layout
The exact tracking of customer routes supports you in optimizing the store layout. Thanks to graphical representations such as heat maps, you can see exactly which areas of the store are more or less frequented. This helps you avoid bottlenecks and optimize product placement.
Competitive advantage
By continuously monitoring your market and being able to compare it with other markets or previous periods, you can better predict market trends and adapt your strategy to remain competitive.
Key figures
Analyze customer and employee behavior by linking external factors such as weather, events and holidays for specific offer and route optimizations.
Dwell times
Analyze the shopping behavior of your customers: When do they spend most of their time in the store? When are they in a hurry? Is there conspicuous behavior at peak times?
Heatmap
With the heat map, you can recognize hot and cold spots, identify potential for optimisation and mitigate security-related bottlenecks.
Add Ons
Instant Messenger
Some informations are needed quickly. With our instant messenger, you receive up-to-date information on visitor flows regularly on your smartphone, dashboard or by email, allowing you to react quickly.
