More precision. More options.
People Tracking
With our People Tracking system, you solve a key problem of localization within your closed rooms, markets or stores. Using the sensors, you record the exact position of people – several times a second to determine their exact position in real time. You know whether the customer is standing in front of the fruit counter or the range of screws.
Xovis sensors
Xovis sensors (3D camera systems) are used, which are simply installed on the ceiling.
Your benefits
Sales increase
Based on the customer’s location, you can display offers and recommendations in real time, e.g. via Digital Signage, and increase the probability of purchase as well as Cross and Upselling.
The promotion of advertised products enables you to receive cashback from suppliers (Direct Response Marketing).
The routes and movements of your customers help you to optimize your product placement by strategically repositioning products.
Customer satisfaction
Increase customer loyalty and customer satisfaction by reducing bottlenecks and queues through real-time visualization of customer flows.
Thanks to individual recommendations based on customer location, you ensure greater relevance and address your customers in a targeted manner.
Data-based strategies
You can precisely track the behaviour of your customers by recording their paths, dwell times and hot and cold spots and optimize your store design on this basis.
By predicting peak times, you can plan your staff accordingly and adapt the presentation of offers based on visitor flows.
Individuality
Our systems offer individual solutions customized to your needs as they are scalable and adaptable to specific requirements on site.
To get the most out of your tracking solution, you can easily combine our People Tracking with our Asset Tracking. This allows you to make your offers even more targeted.
Analysis
KPIs
- Profitability of advertising campaigns
- Sales distribution and sales origin
- Waiting times in the checkout area
- Current visitor numbers e.g. per day of the week, time, weather etc.
Heatmaps
- Precise tracking of customer routes
- Analysis of individual and group flows
- Recognition of bottlenecks and less frequented areas, e.g. fruit and vegetable department
- Individual analysis and consideration of several floors
Utilization
- Monitoring the utilization of several areas within a store through complete store installation
- Monitoring of capacity utilization within a specific area, e.g. butcher’s counter, using individual sensors
- Comparisons with other stores or with other days in the same store
Add Ons
Dashboard
Thanks to our specially developed analysis software, you can view and evaluate your real-time data conveniently and clearly.
FixedGuard Monitor
In addition to our People Tracking solution, you can use our FixedGuard Monitor to show your visitors up-to-date information in real time. For example, the number of visitors or possible bottlenecks.
UltimateShopper Plus
Our People Tracking solution can be easily combined with our Asset Tracking solution.
Instant Messenger
Some informations are needed quickly. With our instant messenger, you receive up-to-date information on visitor flows regularly on your smartphone, dashboard or by email, allowing you to react quickly.
